The summer of ’97 brings me to South Africa where I’m destined to follow in my father’s footsteps as proprietor of two industrial air cooling companies. Needing to learn the trade, I work away the days in the mines and breweries of Southern Africa. Being a geek at heart though, I remain drawn to numbers, shapes and figures. Soon enough I convince my dad my passion lies elsewhere by converting his complex and manual calculations to Excel and offering them as tools online. Shortly after, I am to go study advertising.