Moving away from Alles Past, I found LogoDebut in 2009. At the time, I feel Alles Past as an agency is too traditional in its structure (having learned it so.) I realise clients prefer more options. I turn the boat and launch as an ‘online agency’ where clients can form their own ‘graphic design packs’ at a fixed price (to some dismay of my colleagues), book meetings, give feedback on concepts and download their deliverables, all on the website. It proves popular. Over the years to come, I (well, we) end up designing hundreds of logo’s and identities for startups, entrepreneurs and small business.