While studying, I befriend Brendan Scanlen, an event promoter in his spare time. Being house music fans, we hit it off instantly and as Brendan goes on to organise events nationwide, I help him get the word out. Internet access is surprisingly prevalent and I simultaneously produce an interactive invitation (using Macromedia Flash) for every paper flyer I design. The flyers, sometimes cryptic, usually playful, repeatedly go viral (though we didn’t use that term then) and contribute to an already very dedicated mailing list.