You are reading a 1998 entry from my Curriculum Vanitas page. The next one is titled “An abrupt end”.

Before viral

While studying, I befriend Brendan Scanlen, an event promoter in his spare time. Being house music fans, we hit it off instantly and as Brendan goes on to organise events nationwide, I help him get the word out.

Internet access is surprisingly prevalent and I simultaneously produce an interactive invitation (using Macromedia Flash) for every paper flyer I design. The flyers, sometimes cryptic, usually playful, repeatedly go viral (though I didn’t use that term back then) and contribute to an already very dedicated mailing list.