Maritime consortium Simbolo requests a next-gen Track & Trace application for one of their companies. The original self-made solution, developed piecemeal over the years is suffering from digital wear and tear at the cost of user retention and, more dire, the company’s image.Together with iTEQ Rotterdam, the supplier of the group’s backbone infrastructure, I design and develop a comprehensible and friendly (and mobile first) alternative. It becomes a primary customer touchpoint.

Having the opportunity to oversee both creative and technical becomes a huge turning point.