A huge turning point

2017

Longstanding client Simbolo—a maritime consortium I’ve worked with since 2000—requests a next-gen Track & Trace application for one of their companies.

Their original, self-built solution, developed piecemeal over the years, is showing digital wear and tear, impacting user retention and, more critically, the company’s image. Partnering with iTEQ Rotterdam, the provider of the group’s core infrastructure, I design and develop a mobile-first, user-friendly alternative that quickly becomes a primary customer touchpoint.