I am Kristoff Bertram.
A creative specialist and seasoned advisor. I guide and bring your idea, message or company into fruition.
On a professional level
I am a creative specialist with a hands-on mentality and entrepreneurial mindset.
I’m a seasoned advisor when it comes to kickstarting or bootstrapping your business.
I get hired where things need to get done.
Offering a great dose of pragmatic practicality, a tried-and-tested business acumen and an outstanding sense of aesthetics, I guide and support my clients through design, development and management towards launch to market.
I take a personal interest in, and dedicate myself to, the success and goal achievement of my clients and the work they undertake.
I contributed to each step of VOIP solution provider SORS’ entry into the European market by designing a localised brand experience and developing all digital touchpoints.
Part of my work included a comprehensive UX study and redesign of its customer portal.
I am proud to be supporting France based dance collective Pilot Fishes by crafting their brand and providing all visual assets, for use both on- and off stage.
Legero Track & Trace
Simbolo, a consortium of maritime companies who have entrusted me with their many brands for over a decade, requested a next-gen Track & Trace application for Legero International, one of their larger companies.
The original self-made solution, developed piecemeal over the years, was suffering from digital wear and tear at the cost of user retention, causing an impact on the company’s trust image. An expensive factor in their fast moving world.
Together with iTEQ Rotterdam, the supplier of the group’s backbone infrastructure, I designed and developed a comprehensible and friendly (and mobile first) alternative. It now serves as one the group’s foremost customer touchpoints.
(A public demo is not available.)
Life Expert Centre
Life Expert Centre is a highly specialised medical center in Leuven, Belgium.
I was invited to create an all-encompassing brand design (and in a later fase; determine overall strategy) including all corporate identity assets and digital and physical touchpoints for both doctors and patients.
Of particular joy and result in creativity was my partnership with architect Manuel Gordts and our dressing up of 30 running meters of walls inside the centre with custom graphics.
My long-standing design studio. I founded LogoDebut in 2009, moving forward from what was my very first studio curiously named “Alles Past” (“everything fits”.) At the time I felt Alles Past as a graphic design shop (and as a brand) was too traditional in its approach (having learned it so from my previous employers.) I set out to change that. From day one, LogoDebut focused on an innovative (online first) sales and presentation model and offered a fixed pricing structure which was (and still somewhat is) unseen of in the creative industry. Today, we’ve designed hundreds of brands for startups, entrepreneur and small business.
Two Fold Square
I recently released my own line of one-of-a-kind pocket squares. They are double-sided and reversible (you can wear both sides), originally designed by a captivating graphic designer, produced in quality silk and sold in a limited quantity. Edition I — “Ok then” — is now available for sale.
Having participated in, and launched, dozens of initiatives and companies, I’ve worn many hats and consequently gained the ability to tackle multidisciplinary projects and their challenges.
In particular, I specialize in
- brand discovery
- brand activation & marketing strategy
- brand design
- business design
- digital transformation
And am totally hands-on in
- communication & campaign
- digital design & developing
- naming, identity & graphic design
- print & packaging
- toolkits & guidelines
On a personal note, then
I’m an avid reader and aspiring writer. I love portmanteau words and have the audacity to claim I introduced two into popular language today. Alas, formal recognition is yet to happen.
I divide (or attempt to divide) my time between Antwerp, Belgium (where my girlfriend Alina and I live and my office is based) and Cape Town, South Africa (a country I spent large part of my adolescence and to which I’ve lost my heart.)
I post silly media of my buddies and I riding bikes (or RC cars), playing Rock-Paper-Scissors and drinking beers on Instagram.